MCCS - News and Events

MCX Wins Acclaim for Small Store Concept


Release Date: 10/6/2006

MCB QUANTICO --   The Elmore Marine Corp Exchange (MCX) aboard Camp Allen, in Norfolk, VA, is the recipient of the 2006 Design Build Institute of America award for "Best Project under $5 million dollars, for its novel combined convenience store with main store concept.

The annual award competition recognizes successful application of design-build principles.  Winning projects are honored for their ground breaking application of integrated project delivery or for finding unique solutions to project challenges.  The award will be presented at a ceremony during the Design Build Institute of America, Professional Design-Build Conference, in October 2006, in Nashville, Tennessee.

We are extremely proud to be able to say that the Elmore MCX won in the category for Best Project under $5 million dollars, said Cindy Whitman Lacy, head of Retail Operations, Personnel and Family Readiness Division (MR), Headquarters U.S. Marine Corps. This reaffirms that we are on the right track; creating an environment that our customers like and enjoy.

            The new small store concept was chosen for its flexible and efficient operation designed with the new MCX Brand Image. The store is well lit and easy to navigate, with very wide aisles that are conducive to our shoppers with baby strollers.  Among the new design elements, merchandise is attractively presented and logically organized with collocated departments based on customer shopping habits and industry research. The store also offers comfortable and relaxing seating areas for customers to wait for service at the barbershop, to have a beverage and a bite to eat, or to simply rest and enjoy the MCX. 

            Whitman Lacy also added, There are two entrances, a Main Store entrance and a Marine Mart entrance.  This ensures the convenience factor of being able to park close to the store and get in and get out as so many of our customers have noted they like or need.

            Additionally, MCX shoppers have access to the entire store during convenience store hours without adding additional payroll expenses.  The success of the new store format was recognized immediately.  Sales for opening day were up 150 percent and opening weekend sales exceeded expectations with a more than 200 percent increase.  Since then, the store has seen double digit sales increases, with year-to-date sales up 60 percent.

            The Elmore MCX was also recognized for its imaginative use of signage. A 16ft by 3ft wall graphic used in the uniform department earned one of ten honorable mention slots in the Liquid Library 2006 International Annual Design Competitions which recognizes excellence in graphic design. The graphic was created by Mary Pugliese, a graphic design specialist assigned to the Retail Marketing Section, MR Division.  Depicted, alongside photos of the Marine dress uniform, is a 1985 quote from then President Ronald Reagan that reads, Some people spend an entire lifetime wondering if they made a difference. Marines don't have that problem.

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